about us

London is an important city for the fashion industry; having produced some of the most recognizable landmark fashion designers and innovators: Vivienne Westwood, John Galliano, Alexander McQueen and Paul Smith. It is estimated that over $130 million of business is generated during London Fashion Week alone, as major buyers use the opportunity to take designers from the catwalk to global stores with the aim to establish global distribution relationships. London Fashion Week attracts the British Royal Family, with the Queen of England, Elizabeth 2nd making her appearances at, and giving a sense of prestige to the Fashion Industry.


UFFR events attract top tier celebrities and figures from the world of entertainment and various industries from across the world, not only to view the collections and purchase the newest designer creations, but also as a major source of exposure for luxury events in conjunction with the international yachting community, the Henley Regatta, the world of Polo and equestrian events such as Royal Ascot.


UFFR was founded by Irina Dobbs in partnership with Russian businessman Sergey Gorkov. It was launched as a fashion representation company in London in 2006, to further promote International fashion. Irina graduated in Fashion Design from Moscow State University. She launched her own successful fashion label in Russia; Fase di Moda. After moving to the UK as a Designer in 1999, she had showcased her four fashion collections. Irina has 20 years of experience in the Fashion Industry, with associated fund-raising, sponsorship and relationship building.


In 2018 Irina had established modelling/acting School “Confidence” in order to discover new talents and to develop diversity in modelling industry.



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