London is one of the important cities for the fashion industry, and has produced some of the most recognisable landmark fashion designers and innovators such as Vivienne Westwood, John Galliano, Alexander McQueen and Paul Smith. It is estimated that over $130 million of business is generated during London Fashion Week alone, as major buyers use the opportunity to take designers from the catwalk to the major global stores as well as establish global distribution relationships.
With the new fascination for Russian culture, we are seeing the Russian market maturing for designer collections from Russia & the CIS that are fast gaining influence among fashion circles. Moreover they are attracting CIS’s elite clients who recognise not only European brands, but also the trends of domestic Russian designers.
UFFR acts as a bridge for both, the established and upcoming designers of Russia and the CIS as well as the famous fashion houses of Europe facilitating not only cultural and business links but a wider more open experience of this unique and dynamic form of art.
UFFR events attract top tier celebrities and society figures from the world of entertainment and various industries from across the world, not only to view the collections and purchase newest designer creations but also as major source for high-end fashion events in conjunction with the international yachting community, the Henley Regatta, the world of Polo, as well as equestrian events such as Royal Ascot to name a few.
UFFR was founded by Irina Dobbs in partnership with Russian businessman Sergey Gorkov. It was launched as a fashion representation company in London, to further promote International fashion. Irina graduated in Fashion Design from Moscow State University with additional academic credentials from the University of Leuven in Belgium. She launched her own successful fashion label in Russia. After moving to the UK as a Designer in 1999, she showcased her four fashion collections in 2004-2005. In total Irina has seventeen years of experience in the Fashion Industry, with associated fund-raising, sponsorship and relationship building. She has also had five years of real estate sales experience in London as well as credentials in international financial and commodity markets with extensive on-going relationships in Russia and CIS countries.